Cloud Data Analytics Solutions for Media & Entertainment
Complete support for Big Data analysis and solutions in the cloud
We are still at the beginning of the sea change occurring in the media and entertainment industry. New technologies have made it easier than ever for companies to interact with audiences and custom tailor products and content effectively.
With the right tools, companies are understanding audience preferences, patterns, sentiment, and behavior at a more holistic and sophisticated level than ever before.
By adopting a comprehensive business analytics solution, media and entertainment companies can, for example, merge geographic, demographic, and economic information to personalize content and better understand and engage readers and viewers.
The key lies in synthesizing this disparate data and unlocking the valuable insights hidden within it.
Our services to the media and entertainment include:
Log data (player, mobile, social network, text)
Website patterns and path data
Time series data for trends and virality
Social network connections / spheres of influence
Advertising impact / effectiveness for better targeting and new channels
Marketing spend and effectiveness